Out of all previous student videos the particular video stood out to me. The song was Krept & Konan 'The other side'. The artist have a main target audience of males age 15-25 as they fall under the grime genre. The video is an amplification video as even though the song is about a friend of theirs dying we do not see that happening but what we do see is how they react after the death of their friend which is still related to the music video.
Some thing that really stood out to me was the thought behind the mis en scene. You can see that the location and costume was deeply thought through. There are scenes in a cemeatry and under the suicide bridge which are associated with the song. Also in the scene under the suicide bridge the boy wore a white top which connotes purity and i quite angelic which could be associated with their friend that past away.
There was a range of different shot types and moments when the camera we along with the music.
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