Wednesday 16 December 2015

56. Digital mock up of website

http://chrisbreezybrown.weebly.com/

Mock website made by myself, preparing for making my final LamieLDN website.

55.Digital Mock up of Digipak


54. Costume that artist will wear

The photos used for my ancillary products will be a close ups of Lamie LDN's face, she  will be wearing plain clothing along with the same makeup and hoop earrings that she wears in her music video. This will create synergy and allow her audience to recognise her from her music video and link all 3 of the music video, digipak and website together.




53. Photos for ancillary products

I short listed down to these two photos,


As mentioned earlier in my blogs the photos will be made black and white and cropped so it is a close up of just LamieLDN's face.



52. brief overview of the Do's and Dont's of design work

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51. Where have my ideas come from

Front of DigiPak inspiration from Rihanna



Back of Digipak inspiration from Justin Timberlake





Website inspiration from Adele



50. Fonts, Colours, Layout and Design ideas, including flatplans.

Tuesday 15 December 2015

49. Analysis of similar genre's websites

Adele's website

The links in the website take you to photos, music videos, albums, memberships, i tunes, amazon, tour dates and videos of Adele.
A lot of the images used on the website are from her most recent album. The rest are mainly mid shots and close ups.
The fonts are the same throughout the website and the same as her new album. There are more images over text.
The website language is quite informal, Adele even has a personal message to her fans.
Overall the mise-en-scene is simplistic and she uses a black and white theme with small touches of red.

After looking at Adeles website I feel like she has a similar brand image to LamieLDN as they are both Soul artists. I would like to use some of the ideas from her website such as a personal message from Lamie LDN.






Sam Smith's Website
The links take me into the site, tour dates, pictures,membership, social media and new songs. There is a wide range of images used on the website, some very casual, some from his album and then others close ups. There is generally more images then text and apart from Sam Smiths  name always appearing in bold chunky writing, the rest of the writing is small.

After looking over Sam Smiths website it has given me ideas of including lots of different images of LamieLDN and also having the name LamieLDN all over the website.

48. Analysis of similar genre's digipaks

Similar Album covers - Adele and Sam Smith
The central images on Adele's Digipak are close ups of her face, the closeup on the front cover is her looking straight into the camera whilst the one on the back is her looking at an angle and we see some of her shoulder in the image. Close up's of Adele allow her audience to recognise the album as Adele's from seeing her videos and advertisements. This is a form of Synergy. Another form of synergy is also the filter used over the album as this filter is also used in Adele's 'Hello' video.
 
A white thin boxy font is used on the front and back of the Digipak. This matches the black and white theme of the album. The same font is used on Adele's website. This is another form of synergy. A contrasting red is used for the numbers.
 
 
The image on the front has no text but on the back their is a lot of text. Including a list of all of the songs, barcode, copyright rights and record companies.
 
The overall colour reflects the genre as soul music is generally about sadness and sorrow. Adele's album is about heartbreak so the black and white filter suggests sadness.
 
 
 
 
 
 
 
 
 
The front of the Album is a mid shot of Sam Smith looking downwards. On the back there is no picture, instead just a grey/black background.
 
The font is Bold capital white letters. The name 'SAM SMITH' is larger than the rest of the font. This makes it even more apparent along with the image that it is Sam Smith's album.
 
On the back of the Digipak there is a list of songs in the middle of the album in the same white font that is used all over. It also has Sam Smith's website, record company and a barcode.
 
Synergy is used in the album as the font and colour schemes link in with the website. Sam smith also has a similar colour scheme in the stay with me video.
 
The album colours may relate to the genre of soul, a lot of Sam's songs on the album are related to heartbreak and have a deep meaning.

Wednesday 9 December 2015

Music video premier and Audience feedback

Today we previewed our music video along side our peers music videos at the Screen on the Green in Angel Islington. It was an exciting and really enjoyable experience! 




All of the feedback from our music video was positive, we decided to record some of our peers feedback to our video...
 
 
 








Monday 7 December 2015

48. Similar Products (Digipacks)

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47. Summary of class discussion

Summary of class discussion

In the class discussion we have went over the reasoning and needs for promotional items such as digipacks and band/artist websites.

Digipacks are essential items as they're the presentational items of the artist they create a star image for the artist making them become more noticeable to their core audience. Most typical digipacks consist of the artist in some sort of close-up format so they can become a strong iconic artist. There are many different codes and conventions that all digipacks have, such as parental advisory,distributor logo, record label, CD format. Title. Artist name.

Websites is a different way to bring the audience closer to the artist and have a connection towards their artist. They achieve this by making it more intimate so that the audience can relate and that the artist is only human being. The website exploits the common grounds that the artist and core audience share such as stuttering or mistakes to make them feel more equal.


47. Importance of a Digi pack to the music industry
































Saturday 5 December 2015

Checked off


We would like to thank all the teachers that had contributed in helping our music video become a great success and we're very pleased to say our music video is finished and ready to be viewed within the cinema

Friday 4 December 2015

Last editing day - Target audience's changes and green screen

After our feedback yesterday we arrived early to quickly fix the problems and then add in the green screen. 
To start with we had to substitute a few base tracks with others so that the story had more of a structure/narrative. For example, rather than the fire scene just randomly coming in in the middle of a verse it now came in at the start of the bridge where there is a change in the tone of the music.





After this we had to slightly shift some of the base tracks to make sure they were more edited to the beat, rather than the base tracks just changing in the middle of words. Overall this made the video flow much more fluently. 


Once this was done and we was completely happy with the changes, we went into after effects and done the green screen moving picture effect. (This was mentioned in our pitch). This consisted of us tracking the movement of the green paper, adding the video onto the paper, then cutting around LamieLdn's hand so it was visible over the video and looked as though she was holding the video. 
We then added a black and white filter so it matched the other memory videos and once we got back into Premier pro added in a zoom in effect so it created the illusion of us going into the memory through the picture.









Thursday 3 December 2015

Editing on 3rd of December - black and white scene

Following on the previous day, it was now time to add in the boyfriend scenes. We wanted the boyfriend scenes to look like past memories and flashbacks, to put this message across to the audience we decided to place a black and white filter on all of the memory scenes with the boyfriend. This showed that those scenes had a significant difference to the rest of the video.






By the end of the day we managed to have a finished product of our music video. We completed glitches from the previous day and was ready to lastly add in our green screen. However before this was done, we decided to get a target audience member to look at our video.

 Unfortunately our target audience member felt like she could not see a clear structure in the video and thought that the editing was not on the beat enough. Although this was disappointing to hear we decided to listen to our audience and make these changes to our video tomorrow.

Wednesday 2 December 2015

Planning for evaluation question 3




APPOLAGIES: At the beginning of the video I accidently say question 2 however this is the plan for evaluation question 3.

Editing session 2nd December

In today's lesson we edited the video from day to night. For the first two minuets of the song we edited it to be the day time, showing LamieLDN in house hold scenes. We transition to night via the fire scene where there is a long shot of LamieLDN singing to the fire. From here onwards we jump back and forth from day to night scenes. We plan to edit in the green screen tomorrow.