Summary of class discussion
In the class discussion we have went over the reasoning and needs for promotional items such as digipacks and band/artist websites.
Digipacks are essential items as they're the presentational items of the artist they create a star image for the artist making them become more noticeable to their core audience. Most typical digipacks consist of the artist in some sort of close-up format so they can become a strong iconic artist. There are many different codes and conventions that all digipacks have, such as parental advisory,distributor logo, record label, CD format. Title. Artist name.
Websites is a different way to bring the audience closer to the artist and have a connection towards their artist. They achieve this by making it more intimate so that the audience can relate and that the artist is only human being. The website exploits the common grounds that the artist and core audience share such as stuttering or mistakes to make them feel more equal.
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