Similar Album covers - Adele and Sam Smith
The central images on Adele's Digipak are close ups of her face, the closeup on the front cover is her looking straight into the camera whilst the one on the back is her looking at an angle and we see some of her shoulder in the image. Close up's of Adele allow her audience to recognise the album as Adele's from seeing her videos and advertisements. This is a form of Synergy. Another form of synergy is also the filter used over the album as this filter is also used in Adele's 'Hello' video.
A white thin boxy font is used on the front and back of the Digipak. This matches the black and white theme of the album. The same font is used on Adele's website. This is another form of synergy. A contrasting red is used for the numbers.
The image on the front has no text but on the back their is a lot of text. Including a list of all of the songs, barcode, copyright rights and record companies.
The overall colour reflects the genre as soul music is generally about sadness and sorrow. Adele's album is about heartbreak so the black and white filter suggests sadness.
The front of the Album is a mid shot of Sam Smith looking downwards. On the back there is no picture, instead just a grey/black background.
The font is Bold capital white letters. The name 'SAM SMITH' is larger than the rest of the font. This makes it even more apparent along with the image that it is Sam Smith's album.
On the back of the Digipak there is a list of songs in the middle of the album in the same white font that is used all over. It also has Sam Smith's website, record company and a barcode.
Synergy is used in the album as the font and colour schemes link in with the website. Sam smith also has a similar colour scheme in the stay with me video.
The album colours may relate to the genre of soul, a lot of Sam's songs on the album are related to heartbreak and have a deep meaning.
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