What is a music video?
Music video - A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.
Music videos are used to aid with illustration of lyrics within the song it usually tells the story of the song in partial sections than giving the whole story as stated there are three different types of music video disjuncture, illustration and amplify. The visuals are also to promote the star image and reputation of the artist to get them known to a wider audience that way the artist can become easily recognisable. On top of this it brings revenue and income for the record company so this is a must to include the promotional video.
The ideal type in my opinion is amplify i feel as it used in many music videos as it shows fragments scenes that are repeated which give the audience hints and some understanding of the story without giving it away.
As you can see in this video it shows the artist lip syncing it tells us about the story in some certain sections using body language some scenes when the guy is touching the artist sexually but the artist's facial expression seems uncomfortable telling us that she doesn't like him.
Most of the scenes are repeated when the artist was standing and singing in the tiffany coloured room it keeps showing that repeatedly to split up the story scenes so it doesn't add up to a full illustration of the story.
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