Mainstream Vs Independent
The two main groups that have been chosen to show the difference between mainstream and independent are 'One Direction' and 'Lantern on the lake' these are two different groups within the music industry.
Band name: One Direction
Labels: Syco/Columbia
First off we have One Direction it's a boy band based around five singers they were discovered from X-Factor. Each one of the groupees had a singular audition but it was then decided among the judges to put them together and form the band known by the public called One Direction. After being a great success Simon Cowell took them under his record label 'Syco Music'. The target audience for the band is mostly teenagers that are females from the ages of 12-20.
Syco Music is a record label founded by the famous judge Simon Cowell in 2002 also connected to subsidiary company which is called Syco Entertainment. Syco Music has offices in two location London and America this means it has two main music areas established. The record company is entitled and has the rights to sign those that win the X-Factor or Britain's Got Talent. Many other X-Factors winners and auditionees were signed to the company in the genre of POP.
Columbia Records is a American flagship record company under the ownership of Sony Music Entertainment. It was founded in 1887 evolving from a small enterprise until a big reputable record company that has signed many different artistes. It's one of the companies that has last for long amount of time in the music industry.
One direction sell many different merchandises ranging from clothes, fragrances, books, jewelry, stationary this is due to the band's popularity meaning that the merchandise will become very popular and sell consistently as long as one direction maintain their reputation.
Band name: Lantern on the lake
Labels: Bella Union
Lantern on the lake is indie rock band consisting of four different members they then decided to release their own EPs by themselves as they wasn't signed to any record label at that moment. After doing their EPs and single release they were then later signed to Bella Union a record company.
Independent company Bella Union was founded by Simon Raymonde and Robin Guthrie of Cocteau twins in 1997 however it is mainly runned by Simon Raymonde presently. The Cocteau twins first released many records on the label 4AD. Later on then they decided to open their own record company which was called Bella Union. Soon on the company signed a few artist/bands under their label the first band was the Australian trio called 'Dirty Three'.
Syco Music is a record label founded by the famous judge Simon Cowell in 2002 also connected to subsidiary company which is called Syco Entertainment. Syco Music has offices in two location London and America this means it has two main music areas established. The record company is entitled and has the rights to sign those that win the X-Factor or Britain's Got Talent. Many other X-Factors winners and auditionees were signed to the company in the genre of POP.
Columbia Records is a American flagship record company under the ownership of Sony Music Entertainment. It was founded in 1887 evolving from a small enterprise until a big reputable record company that has signed many different artistes. It's one of the companies that has last for long amount of time in the music industry.
One direction sell many different merchandises ranging from clothes, fragrances, books, jewelry, stationary this is due to the band's popularity meaning that the merchandise will become very popular and sell consistently as long as one direction maintain their reputation.
Band name: Lantern on the lake
Labels: Bella Union
Lantern on the lake is indie rock band consisting of four different members they then decided to release their own EPs by themselves as they wasn't signed to any record label at that moment. After doing their EPs and single release they were then later signed to Bella Union a record company.
Independent company Bella Union was founded by Simon Raymonde and Robin Guthrie of Cocteau twins in 1997 however it is mainly runned by Simon Raymonde presently. The Cocteau twins first released many records on the label 4AD. Later on then they decided to open their own record company which was called Bella Union. Soon on the company signed a few artist/bands under their label the first band was the Australian trio called 'Dirty Three'.
Advantages and Disadvantages
Throughout the research i had found that mainstream has its pros and cons as well as independent.
Below i will state a few that i had to verdict;
Mainstream:
- Less creative freedom
- Less rights and choices over the music
- More profit/money
- Getting reputation faster
- Boost of publicity
- Strong distribution
Independent
- Free mind of creativity
- Has some right and choices over the music
- Not as strong distribution
- Less profit/money
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