Evaluation question 3

Evaluation Question 3.

The technology we used DSLR camera which was provided by group member Esther Makun. After deciding that we preferred it more than the camera the college had provided us. We stored all our videos on a memory card that were shot which then we transferred over to a group video drive so that we wouldn't be limited of space on the amount of video clips we could take. The camera quality was really crisp and precise that lead to good shots and not pixelated visuals. Camera also had a feature that allowed us how much light could go through the lens which helped with lighting a lot since most of our locations were dark.

Blogger was a major aspect throughout the year as helped us plan the project such as the location, shots, lighting and story planning. We used blogger to consistently update everyone on what we were up to but as well to keep organized so that when our shooting was happening it reduced the amount of mistake that could've happened as it was well planned.

There was many types of media platform that i used on blogger to keep my blogs interesting as they were posted so that it wasn't all text but also visual imagery to go with the text. Images allowed the audience to visualise what we imagine our end goal to look. Now that we have finally reached the point of finishing it has came out exactly how we wanted.

Twitter and instagram are social platform that all artist should have so we thought that we needed to keep up to date with social media with our artist too to update our teachers but also potential target audience. On twitter we tweeted our location and what was happening throughout the days we were shooting at our locations. This enable us to keep the teachers in with the progress of what's happening.

The internet was a major contribution towards the pre-planning section of our music video as it allowed us to research about the music industry and how they conduct when making a artist debut. I could find out what were the essential promotional items that all the artist need to create a strong reputation and star image. In pre-planning stage we could gather information about the artist's song choice that we chose which was 'You know i'm no good - Amy Winehouse'.

Photoshop was used to create my ancillary products such as the album and website design. I had to create a profile using the album cover and website. In the video above it shows you a demonstration of how i made and design my album for my artist 'LamieLDN'. I had to use many different techniques and tools to create the effects to make the album look more appealing and more eye-catching towards my target audience.

Since we didn't know how to code our own website we had to use an external provider such as 'Weebly' to make our site. I used a preset theme to create a layout for my images and designs. The theme colour of my artist was black and white so it reflected on my website. I tried to replicate a major artist in the music industry such as 'Adele' which was my inspiration and influence for my site. I made sure that my site has all the features and pages that all artist website consist of.

The editing program we used was adobe premiere pro it's a professional software that allows us to edit our music video in conjunction i used adobe after effects for the green screen in our music video. We had to adjust the fix points onto the corner of the green screen paper so that it would track and follow the piece paper while playing a video. In premiere we used it synchronize the lip sync videos to the soundtrack then we cut out and remove sections to the beat of the song. We had to trim and shorten clips to speed up the video but we as well put visual effects to make some of the scenes black and white so represent past flashback.

There was also animatic storyboard which was created by drawing each shot we then put visual effects and animated it to bring it to life just as we imagine it in our minds. The shots were each hand drawn differing from camera shots and mise-en-scene.


Link to animatic: http://candipop15group14.blogspot.co.uk/2015/10/31-pitch-animatic-monique-reynolds.html


Our pitch was a part of research and planning as it allowed us to discuss as group what was going to happen and each section before going into our idea straight away. Feedback from teacher gave us a yes or no if our idea was capable of reaching the end goal.




FINISHED!

Evaluation question 2

Evaluation Question 2.

Synergy within products from MediaA2Student

In the planning phase of our music video we had to decide what would be apart of a major synergy that would be featured in all piece of promotional content. After brainstorming few ideas with the group we decided that we all prefer the wine glass as a main prop across platforms. Another aspect that was synergy is the wing-eyeliner on the main artist we tried to highlight in the video as she is wearing the same type of make-up but as well on the ancillary work. We thought this would also create a signature look but it will slowly become recognised since it was really easy to maintain we could make sure it was in everything.

Wine glass with red wine was a strong prop in our music video. The audience can easily recognised that they're linked synergy as it shown across through all the promotional products also included in the music video. We tried to highlight the wine glass throughout the music video but it also is featured in my ancillary product especially the artist album cover. Since its in like every shot of the music video it becomes a noticeable prop making it easily to notice, links in with our synergy when its seen on other things than the music video. The wing eye-liner and the artist is in every ancillary product thus creating a strong star image for the artist it will eventually build a reputation but as well make their face well-known.

There is link between all my products but we can tell that they're connected because the theme of black and white is used in every sector of my promotional ancillary and my music video. Although it isn't prominent in the website it has contributed in every part of my promotion it may also be less in some areas than others. As previously said in other paragraphs i do think my synergy was dominant in all my progression to the final product and ancillary product they were also distinct so they did blend in.

Yes, i believe that my ancillary product does attract the target audience as i was making it i had keep my target audience in mind so the features that i added onto my design were appropriate for my age range. My design portrays the artist as a strong independent female that doesn't care how others think or society sees her. She stands are a role model to younger girls to show that they don't need to be insecure. This is how we envisioned our final product would make our target audience feel which i think it has as i have ask many others their opinion on my ancillary and video. The only reason i think it may not attract my target audience is she may come off a bit rude or sassy but i don't she would even though i have portrayed her a bit sassy.

Evaluation Question 1

Evaluation Question 1.

Looking at the Andrew Goodwin's theory i had notice that we followed through the five key aspects that makes up goodwin's theory.

Thought through beat the voice is very unique as it Amy Winehouse one of the most famous soul music artist who had died. Its different from every artist so its easily recognizable and can be identified by anyone. The way the song portrays my artist as a strong person that has went through the struggles of pain of breakup but got over it by burning the memories. This means that the audience can relate to my artist.

I would say that our music video is a strong representation of amplification as it illustrates some of the lyrics vaguely without giving the full story. Our story is told by our artist as she acts in every scene like she's heartbroken over a breakup. She drenches her sorrow and pain in wine to slowly lose her memories. We used multiple of the same clips repeatedly to embed the image and story into the audience's brain.

The artist kept in eye contact with the camera at all times in the music video. On top of this her facial expression and body language made the acting all more convincing. She illustrated the story really well with her depressed look in her eyes and posture.

The camera is kept on focused on the artist throughout the whole music video the only time where the camera is not just focus on the artist is the flashback scene with the artist and her boyfriend. However most of the time the cinematography is constantly on the artist using close-up, medium shots, long shots. The artist has most screen time thus creating a strong star image making her more recognisable and her reputation boost up.

Transitions are based on the beat of the song so every cut was made sure to be cut on the right beat. The lip sync visuals are connected to the soundtrack so that when the artist sings it looks as she was actually singing it.

Voyeurism isn't used in our video as we wanted to challenge this since we didn't want our artist to use sex appeal to gain reputation but from her strong personality. We hardly use any shots to accentuate the body for the male's fantasy.

In our music video we used base tracks to keep the video interesting and from different perspective and angles. In the editing process we used many different cuts such as jump cuts, cutaway and many more other shots.

I didn't try to challenge any conventions as i wanted to maintain the correct features on my ancillary products so it will keep in competition to those in the music market industry. I also want to keep the correct term and convention. As well parental advisory along with the copyright issues.

Conventions on my ancillary work had replicated others in the music industry market such as barcode, company logos, track list and many other things. The requirement on the website were store, contact, news, home and gallery. I designed my site and album cover off inspiration on other existing sites/album covers.

Evaluation question 4

QUESTION 4 - What have you learnt from your audience feedback?

Pitch Feedback:




Rough cut feedback:

One of the Video feedbacks from after the cinema:

 

 

 

 

Feedback for Ancillary products:

 

Evaluation question 3

QUESTION 3 - How did you use media technologies in the construction and research, planning and evaluation stages?

-CONSTRUCTION AND RESEARCH-

Blogging has been the most consistent use of technology displaying all of my research, planning and now evaluation. Below is examples of how i used different media's and inserted them onto my blog.

During the construction and research stages of the blog the main use of technology was the internet. Research was such a vital part of the process so it was important to be looking at the right websites and videos. Youtube was one of the strongest source of research. As we was able to get ideas of a conventional music video for our genre. Another website that came in handy for audience research was YouGovProfiler.co.uk which allowed us to have further research into our audience's preferences. 

 

 

 

As part of our pitch we made an Animatic Storyboard:

 



 

-PLANNING/ PROCESS -

During the process the main piece of technology we used was the DSLR camera. We stored all our videos on a memory card that were shot which then we transferred over to a group video drive so that we wouldn't be limited of space on the amount of video clips we could take. The quality of the camera was really sharp and in result of this we had crisp shots and not pixelated visuals. The DSLR Camera also had a setting allowing us to change how much light could go through the lens, this helped greatly with our lighting as most of our locations were dark.

I used photoshop to produce my Digipak, In the video below the process of making some of my Digipak is displayed:

Below are screen grabs of me working in Adobe Premier Pro and Adobe After Effects where i edited my videos. In Premier Pro we cut, edited and allowed our video to be in sync with the song. On After Effects we edited a mini green screen so that it appeared that the photo was being zoomed into.

I used Weebly to create my website, it provided templates and a structure for me to create my website Creating a website was time consuming and required an eye for detail.

We used Instagram to keep up LamieLDN's brand image and promote her single.

- EVALUATION-

For my evaluation I have used Camtasia 2, Emaze, video blogging from my ipad and video interviews. These methods of technology make the evaluation more stimulating and interesting.

Evaluation Question 2

QUESTION 2 - How effective is the combination of your main product (video) and ancillary texts(digipak/website)?

Evaluation Question 1

 

QUESTION 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products.