Evaluation question 3

Evaluation Question 3.

The technology we used DSLR camera which was provided by group member Esther Makun. After deciding that we preferred it more than the camera the college had provided us. We stored all our videos on a memory card that were shot which then we transferred over to a group video drive so that we wouldn't be limited of space on the amount of video clips we could take. The camera quality was really crisp and precise that lead to good shots and not pixelated visuals. Camera also had a feature that allowed us how much light could go through the lens which helped with lighting a lot since most of our locations were dark.

Blogger was a major aspect throughout the year as helped us plan the project such as the location, shots, lighting and story planning. We used blogger to consistently update everyone on what we were up to but as well to keep organized so that when our shooting was happening it reduced the amount of mistake that could've happened as it was well planned.

There was many types of media platform that i used on blogger to keep my blogs interesting as they were posted so that it wasn't all text but also visual imagery to go with the text. Images allowed the audience to visualise what we imagine our end goal to look. Now that we have finally reached the point of finishing it has came out exactly how we wanted.

Twitter and instagram are social platform that all artist should have so we thought that we needed to keep up to date with social media with our artist too to update our teachers but also potential target audience. On twitter we tweeted our location and what was happening throughout the days we were shooting at our locations. This enable us to keep the teachers in with the progress of what's happening.

The internet was a major contribution towards the pre-planning section of our music video as it allowed us to research about the music industry and how they conduct when making a artist debut. I could find out what were the essential promotional items that all the artist need to create a strong reputation and star image. In pre-planning stage we could gather information about the artist's song choice that we chose which was 'You know i'm no good - Amy Winehouse'.

Photoshop was used to create my ancillary products such as the album and website design. I had to create a profile using the album cover and website. In the video above it shows you a demonstration of how i made and design my album for my artist 'LamieLDN'. I had to use many different techniques and tools to create the effects to make the album look more appealing and more eye-catching towards my target audience.

Since we didn't know how to code our own website we had to use an external provider such as 'Weebly' to make our site. I used a preset theme to create a layout for my images and designs. The theme colour of my artist was black and white so it reflected on my website. I tried to replicate a major artist in the music industry such as 'Adele' which was my inspiration and influence for my site. I made sure that my site has all the features and pages that all artist website consist of.

The editing program we used was adobe premiere pro it's a professional software that allows us to edit our music video in conjunction i used adobe after effects for the green screen in our music video. We had to adjust the fix points onto the corner of the green screen paper so that it would track and follow the piece paper while playing a video. In premiere we used it synchronize the lip sync videos to the soundtrack then we cut out and remove sections to the beat of the song. We had to trim and shorten clips to speed up the video but we as well put visual effects to make some of the scenes black and white so represent past flashback.

There was also animatic storyboard which was created by drawing each shot we then put visual effects and animated it to bring it to life just as we imagine it in our minds. The shots were each hand drawn differing from camera shots and mise-en-scene.


Link to animatic: http://candipop15group14.blogspot.co.uk/2015/10/31-pitch-animatic-monique-reynolds.html


Our pitch was a part of research and planning as it allowed us to discuss as group what was going to happen and each section before going into our idea straight away. Feedback from teacher gave us a yes or no if our idea was capable of reaching the end goal.




FINISHED!