The album contains a black and white filter, this suggests that it contains slow ballads. This filter is classy and will attract an audience ranging from young to old.
The picture used is a close up of Adele looking down, this also adds to the slow song vibes. It also creates a sense of mystery to the artist.
The artists name pops out as it is white and light green font on a dark background. This contrast draws audience's attention as well as the capital letters and large font.
The rule of thirds is applied here as the artists face is directly in the middle, making it one of the first things the audience looks like. This makes it easier for the audience to make a connection and recognise other products from the artist with the digipak.
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