53. Photos for ancillary work

48. Analysis of similar genre's digipak

Analysis digipak from MediaA2Student

56. Mock-up website

55. Mock up of digipak

50. Fonts, Colours, Layout and Design ideas, including flatplans.

Annalysis of similar Genre's digipaks

The album contains a black and white filter, this suggests that it contains slow ballads. This filter is classy and will attract an audience ranging from young to old.
The picture used is a close up of Adele looking down, this also adds to the slow song vibes. It also creates a sense of mystery to the artist.
The artists name pops out as it is white and light green font on a dark background. This contrast draws audience's attention as well as the capital letters and large font. 
The rule of thirds is applied here as the artists face is directly in the middle, making it one of the first things the audience looks like. This makes it easier for the audience to make a connection and recognise other products from the artist with the digipak.

Audience feedback on ancillary products

During the process of making my ancillary work I asked members of my target audience for feedback.
I received both positive and negative feedback. The positive was that so far I had been following the conventions of a music video and that the colour scheme really suited the soul genre of music.
Constructive criticism was to change the font to a more feminine thin font, to change the second colour from gold to red/maroon and the inside CD should include the production companies logo.
Website feedback was really positive, people thought it was professional and showed a strong synergy with the music video and digipak. Constructive criticism was to change the font so it was the same as the digipak.

I will take in consideration of peoples opinions of the ancillary products and make changes where necessary.