Examine Website
We know who the website belongs to as you can see from her name in red but also her close-up picture. I didn't want to examine the original artist that we picked as i believe that she is deceased so it would be good to analyse a similar soul singer like her which i chose adele. I think adele's website is a modern and it up to date of how artist's website should be like. The first thing we see is the album cover allowing you to buy it through different online shopping venues and the album cover features her face which has lots or reputation as a artist.
We're then given the choice of entering the website or to join her as fan/member of the website this is to create more intimate relationship with her audience. Looking down further we can see there is a section for tour dates. In my opinion the site starts off really strong with the branding of the artist and sales.
As we enter the site we hit a announcement video this ready starts off really well creating adele's persona of a bubbly/nice person to the audience. It also feels more intimate yet again because it shows adele being herself and that she's not so different from others even if she's a big star. If we carry on scrolling down you get see conference shows, her album again and her single 'hello'.
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