Synergy is the interaction or cooperation of two or more organizations to produce a combined effect greater than their separate effects. This will increase sales and acts as a common link for consumers between each of the products.
In order for my products to have a common link for consumers I will be including synergy within all of my products including the video.
The first method of synergy will be the LAMIELDN logo:
I would like to include this on the digi pack, advertisement and possibly the video.
The second method of synergy will be our Artists face:
Her face will definitley be in all of the products as it will familiarise the audience with her face. (Makeup and costume will be the same in all so that it is even easier to recognise her).
Lastly i would like to include synergy with the broken glass:
This is because we know that in the video we would like to include smashed glass of some sort and this represents her danger. This would be really good imagery for adverts and digipaks.
In order for my products to have a common link for consumers I will be including synergy within all of my products including the video.
The first method of synergy will be the LAMIELDN logo:
I would like to include this on the digi pack, advertisement and possibly the video.
The second method of synergy will be our Artists face:
Her face will definitley be in all of the products as it will familiarise the audience with her face. (Makeup and costume will be the same in all so that it is even easier to recognise her).
Lastly i would like to include synergy with the broken glass:
This is because we know that in the video we would like to include smashed glass of some sort and this represents her danger. This would be really good imagery for adverts and digipaks.
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